Web Analytics

All this data, but what does it mean? We can help.

Digital LaunchPad offers comprehensive web and data analytics and reporting services. It's not enough to gather data or look at parts of it without considering the whole. We can help you gather and make use of available site, visitor, and competitive data. Through analytics and reporting we can give you actionable information you can use to maximize traffic, customer conversion, and return on investment while improving visitor experience (often leading to far better social media performance).

• Traffic Analysis & Visitor Behavior
  Where is your traffic coming from and how do visitors behave at your site once they arrive? How many are using mobile devices? Do they stick around or are you losing them?
• Competitive Analysis
  Who are your real competitors online? Who is competing with you for search traffic on certain keywords and phrases? What seems to be working for them? Where are they vulnerable?
• Is Your Advertising Working?
  Online advertising costs can add up very fast! Are you paying to compete on terms that aren't converting visitors into buyers? Are visitors from an as-yet unidentified source making up your highest conversion demographic? Want to know who they are?

Let us crunch the numbers and help you make sense of it all!