Online Marketing, Analytics, & Search Engine Optimization (SEO / SEM)

Visibility on the web is everything.

Whether your business sells products and services, or survives on advertising and donations, you know that traffic is the source of success.

Advertising and other methods of drawing traffic to your site are key, but the best investment you can make is optimizing your site for organic search traffic. Why? Because organic search traffic is free and visitors are often more likely customers. Further, searchers trust organic search results much more than the advertisments shown along with their search.

Digital LaunchPad can optimize your site for high search engine visibility and set your business up for long term search engine traffic that you don't pay to attract. SEO is the best value available in the long-term for utilizing the web to get your business in front of your audience. Often, a good SEO strategy can help you reduce your long-term advertising costs.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)
Site wide & page level optimization for search engine visibility. Keyword / keyphrase selection, analysis, & SEO.

Site-Wide & Page Level Optimization

Code & content optimization for best organic search engine placement and visibility.

Keyword & Keyphrase Analysis

Finding the best keywords and phrases for maximum search engine visibility. Full keyword and keyphrase analysis & optimization. Find out what terms people really use, and what they use in conjunction with your keywords.

Advanced Web Analytics

Traffic Analysis & Visitor Behavior
Want to know where your traffic is coming from? Who your visitors are? What part of your site they are most interested in? And where you are losing them? DLP can analyze traffic patterns across your site and give you information you can act on.

Web Ranking & Reporting
DLP can provide reporting on how your pages are ranking compared to your competitors.

Advertising Performance

How well is your advertising campaign working? Are you paying a lot for traffic that isn't converting? Fine tune your advertising, close financial leaks, and increase customer conversion.

Search Engine Marketing & Advertising

Search Engine Advertising Campaign Management
Pay-per-click (PPC) and CPM advertising campaigns, ROI, and conversion analysis. Competitive analysis. Paid advertising management, PPC advertising, and more. DLP can mange your online advertising within your budget requirements and provide you with traffic and conversion reports to analyze your progress.

• Minimize bid costs and maximize return on investment.
• Track conversions - find out what is working.
• Stay within a preset budget - Maintain total control over your advertising costs.
• Targeting: Advertise only where you want. Target your ads regionally or nationally and based on other metrics to get your ads only in front of likely visitors.
• Along with analytics, we can tell you how effective your PPC campaign is, and when your organic traffic is sufficient to let you scale back (if desired) your paid advertising budget.

Advertisement Production

Web Advertisement Production
DLP can produce text-link, image, animated, and flash-based web advertisements and banners for embedding throughout the web as well as manage your advertising campaign.